Brands Are Continuing to Incorporate Social Media into Their Marketing Strategy

Marketers are experimenting with everything, from influencer marketing to story ads. Brands can use social media to access low-cost marketing, interact with their target audience, and build brand loyalty. However, measuring the exact social media impact is difficult because each social media platform measures activity differently.

-90% of US marketers name Instagram as the most important social media platform.

-The top two most effective content types for marketing are posts (78%) Stories (73%).

Brands are riding the social media marketing wave. 73% of marketers believe that their efforts through social media marketing have been "somewhat effective" or "very effective" for their business (Buffer, 2019).

An effective marketing strategy is essential for any business to thrive, whether it is a startup or a multinational corporation. This serves as a vital road map for the entire company. Because of the number of social media users and the integral role in modern life, it is clear that social media is gradually becoming the backbone for effective marketing. Social media's impact on businesses today is essential in ways that no one could have predicted when these platforms were first introduced. It is now central to every company's business growth and how they build and interact with their customer base. With billions of people connected across multiple platforms, social media offers limitless opportunities for brands and businesses to market their goods and services.

Word-of-mouth marketing has been proven to be one of the most effective forms of marketing. When customers are pleased with a product, they are eager to tell their friends, family, colleagues, fans, followers, and anyone else to whom they are connected. That is the power of social media for businesses: it gives them direct access to their customers and potential customers. Furthermore, social media personalizes your brand and aids in spreading your message in a relaxed and conversational manner.

Social media is not only a powerful marketing strategy in and of itself; it also supports and assists other marketing tactics, allowing you to achieve more significant results.

To get the most out of your social media and create the most effective marketing strategy to promote your business and drive sales, profits, and growth, you must ensure that social media plays the proper role in your overall marketing.

Get Started on Your Social Media Strategy

Allow Pixel On Promotions to assist you in creating and designing a social media campaign for your company. Contact us online or call us today at 631-285-1112 to speak with a specialist.

We look forward to helping your business grow!