A Successful Website Is More Than A Company Brochure

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A brochure-style website was a trend for business websites during the early years of the internet. Usually, it comes from the mentality that was merely getting an online presence is enough to satisfy an organization's marketing aims. To fuel their performance, they are incredibly light on functionality, lack engagement, and place an excessive focus on aesthetics above all.

It is almost impossible to measure the return on investment for a brochure website.

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Brochure Websites Don't Help Your Google Ranking

Brochure websites will rank for a keyword in Google, but it will significantly limit its opportunities.

Google notes that it rewards high-quality content. It is obvious that creating valuable content regularly is critical to their algorithm. Websites that devote themselves to continually generating new material have improved search engine placement and are found more frequently.

A brochure website has no strategy for adding new content periodically, which consequently sets a cap on keyword rankings, organic traffic, and capacity to create links naturally.

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Brochure Websites Do Not Scale Well

Brochure websites have a naive "here and now" outlook; they do not see the future or plan how the website will evolve over time. As a result, they typically face systemic problems early and frequently.

High-performance websites are developing over time. They're introducing new updates and content. Ideas are being developed and evaluated. Without a fluid architecture, you're faced with a frail structure that will fall apart during the next wind of change.